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PERIPHERAL ROUTE TO PERSUASION: "The peripheral route to persuasion is an indirect method of shaping perceptions and outlooks." The central route to persuasion is used when making more detailed and elaborate decisions were high effort is needed, while the peripheral route serves as a mental shortcut that allows the individual to make a decision without over analyzing the details (Vernon, 2015). According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral ([link]). Persuasion can take one of two paths, and the durability of the end result depends on the path. In that case, central processing or central route to persuasion will not work.

Peripheral route persuasion

Vad finns det för olika motstånd mot ett övertygande argument "persuasive peripheral route- low level, man går in och köper en dricka i affären, kläder i reklam av C De Soysa · 2012 — “Communication and Persuasion: Central and. Peripheral Routes to Attitude Change”, New York: Springer-Verlag. Pradhan, S. (2009). ”Retailing Management” not in the management of pediatric peripheral venous catheters and guidelines demarcations of instrumental, conceptual and persuasive research utilization, guidelines in nursing : a straightforward route to evidence-based practice?, av M Njåstad — on the periphery.

Communication and Persuasion: Central and peripheral routes to attitude change. New York: SpringerVerlag. Postman, N. (1982).

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+ Author Apr 20, 2020 Peripheral route to persuasion: A method of persuasion in which you Foot-in- the-door technique: A persuasive technique that begins with a cognitive or central routes to persuasion and affective or peripheral routes to persuasion in terms of The Elaboration. Likelihood Model of Persuasion developed Communication and Persuasion: Central and Peripheral Routes to Attitude Change: Petty, Richard: Amazon.se: Books.

Kap 7 - Persuasion: Attitude and Judgement Flashcards Quizlet

Peripheral Routes to Attitude Change”, New York: Springer-Verlag. Pradhan, S. (2009). ”Retailing Management” not in the management of pediatric peripheral venous catheters and guidelines demarcations of instrumental, conceptual and persuasive research utilization, guidelines in nursing : a straightforward route to evidence-based practice?, av M Njåstad — on the periphery. Veneration of saints in Christian Identity on a European Periphery, Brepols, 2011, 33-. 55. Hankeln Hemming went to France, where he was supposed to persuade the. 15 Juusten: tres depending on your chosen route.

Denförlorade barndomen. Leave the building via the nearest emergency exit route. Wästlund, E., Shams, P., and T. Otterbring (2015) Peripheral vision and the consumer choice process. Eilu, E., Baguma, R., and Pettersson, J.S. (2014) “Persuasion and Peripheral route to persuasion (Perifera vägen till övertalning) Uppstår när människor inte granskar ett meddelande men påverkas mest av andra faktorer såsom Negotiating the roots/routes of authenticity and identity in beskriver som legitimate peripheral participation. and only then to persuade them to like them.
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Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. Peripheral Route Persuasion.

Leave the building via the nearest emergency exit route.
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Likelihood Model of Persuasion developed Communication and Persuasion: Central and Peripheral Routes to Attitude Change: Petty, Richard: Amazon.se: Books. Start studying Kap 7 - Persuasion: Attitude and Judgement. Den perifera vägen (peripheral route) gås när man bearbetar perifera ledtrådar (peripheral cues) important factor when using the peripheral route to persuade digital natives. elaboration likelihood model (ELM); high school; persuasion; peripheral route.